We begin this concise graphically pertinent piece with a literary dispute. A multitude of expressions I use to interpret facts, qualify opinions and provide the occasional twist of linguistic amusement are accompanied by a supercilious red squiggle. You know the one. The grammatical equivalent of a security guard in an Apple Store, silently scrutinizing your […]

“x-treme” “x-plosive” “x-traordinary”. What was it about the letter X that attracted designers of anything targeted at the technologically inspired and improbably rich?  It might be hard to believe, but there are commercially viable words beginning with every letter of the alphabet that could yet secure status as equally influential marketing tools and scorch similarly […]